Mike Manley, President and CEO of Jeep Brand Chrysler Group LLC, had this to say about catering to the world of gamers with the new Black Ops inspired Jeep:
On the Activision side of this awesome coin, Chief Marketing Officer Brad Jakeman is also pleased with the outcome with the merging of these two worlds:
As you would guess the special Jeep will make an appearance in the game. Studio head of Treyarch, Mark Lamia is assuring gamers and potential new car buyers that the Jeep will play an integral part in the game:
The main question now is what’s different from this Black Ops Edition Jeep Wrangler and the regular Jeep Rubicon models that it’s based off of? The answer is… not much, really. The Call of Duty: Black Ops edition includes tail-lamp guards and a fuel-filler door from Mopar, and then the Black Ops logo on the roof and the front quarter panels as well. Also, the vehicle is only available in black.
This is an excellent marketing strategy for both the people at Chrysler and Activision, but that is where I feel it ends. Seeing as the CoD: Black Ops pre-orders have already surpassed Modern Warfare 2’s, I’m sure that there will be hardcore gaming fans that will love to show their pride in this new special edition Jeep. The only major drawback of this awesome machine is that it doesn’t seem to be too different from the other Jeep Wrangler models out there and it only comes in black; I’m more of a silver person myself. Just in case playing Black Ops in 3D doesn’t satisfy your taste for realism, maybe driving the official car will.
Would you guys with an extra $30 grand to spend purchase the Black-Ops styled Jeep?
Call of Duty: Black Ops is set for release on November 9th for the Xbox 360, PS3, Wii and PC.
Source: Kotaku
